Week 4: Aesthetics, Design, and Branding Part 1




https://www.pennyjuice.com

This website looks a little dated, like it hasn't been updated in quite some time. Also, the colors are a little disturbing. I understand that they want to represent their "rainbow of flavors" for their juice but I have never seen juice in those colors! They could keep the bright theme, but maybe just use one solid color in a more muted tone for the majority of the page with small pops of  brighter colors here and there for a more pleasing aesthetic. Also, the layout is a little confusing. I see that they are selling juice for children, but what are the flavors? How much does it cost? How do I order? I have to search all over to find information that should be displayed on the home page. Finally, the branding needs work. It wasn't clear from the logo or the first glance at the home page what they are selling and what they stand for.

http://jamilin.com

I think most people would agree the biggest issue here is all the clutter! There are so many different things on the page, I don't know where to look or what to read. It is not even clear what is being offered here. Skin care, maybe? Spiritual counseling? This sight needs a better concept and a hierarchy as well as clear text in simpler fonts for ease of reading.

https://www.nps.gov/index.htm

The design, aesthetics and branding were spot on for this website. I liked the clean, crisp black and white with a simple layout that was easy to navigate. I also liked the search bar front and center so you could easily type in any national park immediately without having to scroll and click. I also liked the fact that they used pictures to tell a story. They let the beauty of the parks speak for itself. This is a website I would like to spend some time on, just looking around.

https://www.headhunterhairstyling.com

Although this wasn't the most glamorous or exciting website, it was simple and well designed. There was no confusion about what the business did. Their contact information and prices were clearly displayed and easy to find. I also liked the video of someone getting their hair cut on the home page.

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