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Other Social Media

After reviewing most of the suggested "other" social media outlets, I decided to investigate Linkedin and Meetup to see if they would be a good fit for my business. Below are my findings.



Linkedin

I was expecting Linkedin to be a bunch of resumes and head shots. Surprisingly, it is my favorite of all the social platforms so far. Because I am a solo business owner and my practice is online, I relish the idea of networking with other like-minded professionals. I particularly found the Groups feature to be intriguing. I selected the following groups to illustrate how Groups could benefit me and my business.


Health and Wellness Product Information Group
 Standard group
21,941 members
About this group
Our members are committed to spreading the word about personal wellness and making lifestyle and behavioral changes. This group looks for talented and dedicated people that have a passion for excellence in health care, exercise and nutrition wellness.  Please join us today.

This is …

Week 12: Using other social media

I think  having Facebook, Instagram, Twitter and a blog is enough social media for now. I want to get to know the different platforms and get used to regular posting before I branch out.

The exception to this is Linkedin. I will be setting up an account there so I can take advantage of the networking opportunities. As a health care professional, it is important to have professional connections. Since my practice will be primarily online I will have to make an extra effort to network and Linkedin seems like a good place to start.

Another advantage of Linkedin is the opportunity to meet and collaborate with other like-minded practitioners. This would be difficult to do with out a networking platform.

Week 11B: Email Marketing

This week I commented on the blogs of:

Kathryn Orcino
Megan Smith
Leslie Montano

Week 11A: Email Marketing

I plan to send a weekly newsletter with health, nutrition and lifestyle information. Part of my mission statement for my practice is: Educate, Empower, and Inspire. With that in mind, I could divide the newsletter into those three categories and provide different information under each category.

Here are some ideas and examples of what that might look like:

Education:
This would be information created to educate my clients and audience on everything from anatomy and physiology and how it relates to symptoms of disease, to the latest research on the microbiome, genetics, and functional medicine testing, for example. This could be an original article of mine, a quick review of a study abstract or a link to a detailed blog post or maybe a link to a colleagues work.

Empowerment:
This will be where I present information designed to empower clients to take control of their own health. Ideas for this category include: resources to find qualified practitioner's, tips on how to maximize thei…

Week 10B: Blog Categories e

I plan to use my blog as a source of valuable content for my audience. By having an organized, interesting blog that readers can use to learn and empower themselves, I hope to establish trust and credibility so my readers will feel confident purchasing my services.

The categories I will use will be: 

Gut Health:
SIBO/IBS
Leaky Gut
Dysbiosis
Recipes

Autoimmune Disease
Autoimmune Protocol
Recipes/Meal plans

By having in-depth, well researched posts organized by specific topics, I hope to become a resource for my audience to learn about and find help for their conditions. This will make the next step of booking a consultation with me more natural since they are already using me as a trusted resource.

I commented on the following blogs: Caitlyn Cimino, Taylor Bantle, Nancy Niepagen.

Week 10A: Blogging for Business

Appealing to people's emotions by adding human interest to a blog makes sense no matter what the business. Businesses can connect with their audience in a deeper and more meaningful way if they show they are human and share the same human emotions we all have- joy, sorrow, hope, fear, etc.

I would imagine the key to making this strategy work would be to match the way the human interest element is incorporated into the blog posts with the particular business. A large, impersonal business, for example could feature their employees and share stories about their personal lives. Or, they could feature stories about their customers using their products. A small business could capitalize on the struggles and joys of being involved in all aspects of the business and share behind the scenes moments of daily operations.

For me personally, I will share parts of my own health struggles and triumphs so that my audience will know that I understand what they are going through on a deep and pers…

Week 9: Twitter

The two lists I created were Gut Health and Low FODMAP. I had trouble finding connections with the term gut health so I found my colleague's page called The Healthy Gut (she specializes in SIBO) which then led me to SIBO SOS, SIBO Survivor, and Mark Pimentel. I will most likely change this to the SIBO list and create other specific lists instead of the general Gut Health. I could make one for Leaky gut, Dysbiosis, IBS, etc. With this list I selected pages that I know patients and colleagues are tweeting so I can make valuable connections on both fronts.

The Low FODMAP search was much more productive and I had plenty of pages to choose from. I chose two RD's, and three low Fodmap resources. The purpose of this list is to stay up to date on the latest research and to re-tweet recipes, since that is an area where I do not excel.

I believe the lists on Twitter will help me stay organized in the same way I make folders for email. That way I can keep keep track of ones I want to re…