Week 15B: Google Analytics

I am using Aztec Brewing's data since I did not have enough likes to run my own- so sad! :(

Page Views:

Allows you to see who viewed your page by gender and location. You could use this data to determine if you are reaching your desired demographic. Not surprisingly, it would appear men aged 25-34 comprise the majority of the audience. At least for that week! Most are from San Diego and Vista. Knowing this allows you to either continue with your current strategy or change it based on desired demo.

Reactions:

This feature shows you what was liked, commented on and shared. This gives you the ability to analyze trends or each post individually for effectiveness. You can see which type of posts are creating the most activity and capitalize on that.

Page Follows:

Here you can see who followed you from where.

Post Reach:

The number of people who viewed a post from your page. Here you can break it down by location, age, gender, and device. It looks as though, for this time period, more people viewed from their mobile devices. You could use this info to post events, happy hours, etc. when most people are likely checking FB on their phone.

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