Week 14: Facebook Ad


For this week's assignment I created three similar ads with different objectives. Objectives in this instance refer to the point of the ad. When you know the specific point of your ad, you can then test it and measure it's success.

The objective of the first ad was to bring awareness to my business and increase engagement on my page. I tried to create interest with a pic of a delicious-looking dessert, then keep the audience's interest with an offer of a free cookbook when they sign up for my newsletter. This cookbook specific for people following an AIP or SIBO specific protocol. The ad targets women, aged 30-65+



The objective of the second ad was to capture email for my newsletter. Since I am a brand new business, it makes sense to build a list of subscribers I can market to as my business grows. I also think email marketing will be effective for me since people who are interested in gut health and autoimmune wellness are usually interested in the topics I will be covering in my newsletter. This will allow me to engage with them and build trust. I used the same image but this time the ebook was more geared to having a stress-free holiday. I included shopping lists, timelines, and places to shop to help save time and reduce overwhelm. This time they had to click on a link which would take them to my website where they could get their free download.





For the third version, I created the same ad as the first, but this time instead of downloading the ebook from the facebook page, they had to go to my website and sign up for my email list. This way I get both exposure to my Facebook page and my website.




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