Week 5: Defining Your Target Market Part 2
My Target Market
I am a functional nutritionist, which means I work with my patients to uncover the root causes of their illness and address those root causes in a way that takes into account their bio individuality and encompasses their whole being.
While I work with both men and women of all ages, my main focus is women over 30 who have chronic health conditions that have not been resolved by traditional health care. These women have a host of symptoms that are extremely disruptive to their lives, including GI symptoms such as gas, bloating, diarrhea , constipation, reflux, etc. They may also have systemic symptoms such as brain fog, skin issues, depression, anxiety, headaches, weight gain, etc.
My ideal patient has at least one diagnosis such as IBS, SIBO, GERD, Fibromyalgia, Chronic Fatigue syndrome, or other "syndrome" type of illness. Many also have an autoimmune disorder such as Hashimoto's, Rheumatiod arthritis, Type 1 Diabetes, etc. She has tried many approaches including diet, medications, supplements, etc. with little to no resolution in symptoms. She is confused about her next steps and spends a good portion of her free time online researching her condition, purchasing supplements, and communicating on Facebook support groups.
My patient is ready to commit to putting her health as her top priority and, as such, will devote her resources to finally finding lasting solutions. She has an income that will allow her to pay out of pocket for my services. She values her career, family, and friends and is willing to put in the time and effort it requires to address her health problems. She will be comfortable enough with technology to communicate with me via email, Skype, phone, and text. She is willing to keep a food mood poop journal and share the results with me. As she begins to heal and feel her energy return she can't help but share with her friends and family how much better she feels and will promote me to others who may be suffering with similar issues.
Summary of Target Market:
Females over 30
Has income/career
Multiple health conditions
Has struggled with symptoms not resolved with traditional health care
Is ready to commit to healing
Values her career, friends and family and wants to feel good to be present for all
I am a functional nutritionist, which means I work with my patients to uncover the root causes of their illness and address those root causes in a way that takes into account their bio individuality and encompasses their whole being.
While I work with both men and women of all ages, my main focus is women over 30 who have chronic health conditions that have not been resolved by traditional health care. These women have a host of symptoms that are extremely disruptive to their lives, including GI symptoms such as gas, bloating, diarrhea , constipation, reflux, etc. They may also have systemic symptoms such as brain fog, skin issues, depression, anxiety, headaches, weight gain, etc.
My ideal patient has at least one diagnosis such as IBS, SIBO, GERD, Fibromyalgia, Chronic Fatigue syndrome, or other "syndrome" type of illness. Many also have an autoimmune disorder such as Hashimoto's, Rheumatiod arthritis, Type 1 Diabetes, etc. She has tried many approaches including diet, medications, supplements, etc. with little to no resolution in symptoms. She is confused about her next steps and spends a good portion of her free time online researching her condition, purchasing supplements, and communicating on Facebook support groups.
My patient is ready to commit to putting her health as her top priority and, as such, will devote her resources to finally finding lasting solutions. She has an income that will allow her to pay out of pocket for my services. She values her career, family, and friends and is willing to put in the time and effort it requires to address her health problems. She will be comfortable enough with technology to communicate with me via email, Skype, phone, and text. She is willing to keep a food mood poop journal and share the results with me. As she begins to heal and feel her energy return she can't help but share with her friends and family how much better she feels and will promote me to others who may be suffering with similar issues.
Summary of Target Market:
Females over 30
Has income/career
Multiple health conditions
Has struggled with symptoms not resolved with traditional health care
Is ready to commit to healing
Values her career, friends and family and wants to feel good to be present for all
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