Week 5 Post 1: Defining Your Target Market



The most obvious differences between Armstrong Garden Centers and Myrtle Creek Nursery's  marketing is that Armstrong is clearly marketing to the average, middle class, consumer who wants to have a typical back yard. They have classes to you how to best use their products and even have the tagline, gardening without guesswork" suggesting, safety, familiarity, and uniformity.

Myrtle Creek, on the other hand, seem to be targeting an market who would enjoy the experience of purchasing plants in a garden setting, guided by "horticulture experts" and surrounded by beautiful, peaceful grounds. There is even a cafe and a goat farm. 

 The difference in website design demonstrates the differences in target markets of the two businesses, too. The Armstrong website is a little generic like a home depot or michaels craft store feel. Lots of bright colors and pics of young families. They advertise  a contest you can enter on facebook or instagram, again marketing to young moms and dads. The Myrtle Creek website is creative and rustic and artisan, perhaps to appeal to a more upper class, older market that has more time and money to spend wandering the grounds and feeling good about supporting a unique business. 

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