Week 7: Engaging you customers- FaceBook Strategy




I had to get over some perfectionist tendencies to complete this week's assignments. I was convinced I wasn't ready to post of my FaceBook page yet because it wasn't finished and because my business is not open and ready yet. I finally got over  that and posted a few things to my page. It does get easier with practice!

I shceduled  three posts for the next couple of days. One is a picture of my morning beach walk stating it is my favorite way to relieve stress and asking the question, "What are your favorite stress-relief activities?"  From our class lecture reading, photos are one of the five options of posting content which I combined with another option, "asking a question".  I'm hoping to encourage readers to incorporate stress relief into their day in a way that works for them.

The second post is a link to an article about gluten intolerance. This is something I get asked about all the time so I know many people are interested in the topic and my opinion on it. This article has great info and is in alignment with my views on the subject.

Finally, I posted a recipe for "healthy" seasonal pumpkin bars. Even though I believe healthy looks different for everyone and what works for my digestion might be a nightmare for someone else, I do share recipes occasionally that are fairly low in most of the common trouble ingredients. This is a quick and easy Fall recipe I feel good about sharing.

Comments

Post a Comment

Popular posts from this blog

Week 2: Overview of Social Media

Which social media platforms seem geared towards personal use? Why do you think so? The social media platforms geared toward personal use seem to be the ones that are based on user pics and videos such as instagram, snapchat, and and tumblr, for example. I think this is the case because those types of platforms are quick, easy and instantaneous, which lends itself to the sharing of ones personal life without putting a lot of time or thought into it.  Which ones seem to work better for business? What makes them seem more suitable to business use? As a nutritionist, people often ask me if I think a particular food is healthy, or what is the best way to eat. My answer is always the same; it depends on the person. I would imagine the same is true for which social media platforms are better for business: it depends on the business. It would seem, for example, that a business that is artistic in nature such as photography or jewelry would do well with something like instagra
Read more

Week 16: First Post

As someone who does does not use social media in their personal life, this class was incredibly challenging. Just setting up the various accounts was a struggle. Fortunately, I was able to figure out enough to be able to try out the major platforms. I'm still not comfortable using them but I'm hoping that will come with time and practice. I enjoyed blogging the most. It is the one platform I feel suites my personality and will integrate best with my online nutrition practice. It will provide me the opportunity to present timely and helpful material to my audience.It works well for a variety of topics from research articles to recipes to product reviews. In addition to blogging, I plan to use email newsletter marketing. It will be a good way for me to keep in touch with my followers. I can announce blog posts and updates as well as provide helpful content like client success stories, meal planning tips and interviews with other practitioners.  I know having an online
Read more

Week 3A: Business and Communication

Probably the most frustrating communication difficulty I've had with businesses is either not being able to speak with someone who can help me or having my requests for help ignored. For example, I ordered an item online from a store I had never ordered from because the item was on sale. The item never came and the customer service number always went straight to voicemail and my numerous emails went unanswered. By the time the item finally shipped three months later, I had already purchased the item somewhere else and I had moved and it went to the wrong address. I think social media definitely makes is easier to get noticed as a customer and get problems solved. If the company I mentioned above had a social media platform where I could post my ever-increasing frustration, I think someone from the company would have noticed and reached out to me. I think that is fantastic! It makes businesses more accountable to their customers. It makes their ethics and policies transparent. Th
Read more