CSIT 155

My Target Market I am a functional nutritionist, which means I work with my patients to uncover the root causes of their illness and address those root causes in a way that takes into account their bio individuality and encompasses their whole being. While I work with both men and women of all ages, my main focus is women over 30 who have chronic health conditions that have not been resolved by traditional health care. These women have a host of symptoms that are extremely disruptive to their lives, including GI symptoms such as gas, bloating, diarrhea , constipation, reflux, etc. They may also have systemic symptoms such as brain fog, skin issues, depression, anxiety, headaches, weight gain, etc. My ideal patient has at least one diagnosis such as IBS, SIBO, GERD, Fibromyalgia, Chronic Fatigue syndrome, or other "syndrome" type of illness. Many also have an autoimmune disorder such as Hashimoto's, Rheumatiod arthritis, Type 1 Diabetes, etc. She has tried many appro...

The most obvious differences between Armstrong Garden Centers and Myrtle Creek Nursery's  marketing is that Armstrong is clearly marketing to the average, middle class, consumer who wants to have a typical back yard. They have classes to you how to best use their products and even have the tagline, gardening without guesswork" suggesting, safety, familiarity, and uniformity. Myrtle Creek, on the other hand, seem to be targeting an market who would enjoy the  experience of purchasing plants in a garden setting, guided by "horticulture experts" and surrounded by beautiful, peaceful grounds. There is even a cafe and a goat farm.  The difference in website design demonstrates the differences in target markets of the two businesses, too. The Armstrong website is a little generic like a home depot or michaels craft store feel. Lots of bright colors and pics of young families. They advertise  a contest you can enter on facebook or instagram, again marketing to yo...

Pure Formulas https://www.pureformulas.com I love this company for so many reasons. They have great supplements at good prices, they offer free shipping that is lightening fast, and they have tons of useful and interesting content on their blog and website. This is not a sleek, clean, simple website, for sure. There is a lot going on: recipes, product pages, blog posts, etc all competing for my attention. But, I don't feel anxious or confused because it doesn't feel cluttered unorganized. It feels fun and interesting, and I always want to hang out and explore all the intersting content. I think the reason this website works is their use of the principles of good design. The concept is well defined. I know exactly what they are selling and what they are all about from their homepage. Further, there is a good hierarchy and use of contrast. It is easy to see the different ways to shop- by brand, type of product, or alphabetically- and the headings are strong and bold. ...

https://www.pennyjuice.com This website looks a little dated, like it hasn't been updated in quite some time. Also, the colors are a little disturbing. I understand that they want to represent their "rainbow of flavors" for their juice but I have never seen juice in those colors! They could keep the bright theme, but maybe just use one solid color in a more muted tone for the majority of the page with small pops of  brighter colors here and there for a more pleasing aesthetic. Also, the layout is a little confusing. I see that they are selling juice for children, but what are the flavors? How much does it cost? How do I order? I have to search all over to find information that should be displayed on the home page. Finally, the branding needs work. It wasn't clear from the logo or the first glance at the home page what they are selling and what they stand for. http://jamilin.com I think most people would agree the biggest issue here is all the clutter! There a...

I chose two doctors, two nutritionists, and one health coach to study. All five have the type of successful online practice I wish to emulate. Dr. Ruscio https://drruscio.com Platforms and last post date: Facebook 9/10, Instagram 9/10, Twitter 9/10, You Tube 9/10 Dr. Ruscio has a thriving online practice that I would love to have someday. He has a podcast, blog and website that provide extremely useful information for both his patients and other practitioners. I like how he lets a little of personality and sense of humor show on his social media. All of his platforms are up to date with daily posts. I also know he has a full time stuff, maintaining his media. Fix Your Digestion- Jillian Teta, ND https://jillianteta.com Platforms and last post Facebook 9/8,  Instagram 9/8,  Twitter 9/8 Jillian is a naturopathic doctor who specializes in digestive health. I love her website and always learn something from her blog posts. I think she uses her social media brill...

Probably the most frustrating communication difficulty I've had with businesses is either not being able to speak with someone who can help me or having my requests for help ignored. For example, I ordered an item online from a store I had never ordered from because the item was on sale. The item never came and the customer service number always went straight to voicemail and my numerous emails went unanswered. By the time the item finally shipped three months later, I had already purchased the item somewhere else and I had moved and it went to the wrong address. I think social media definitely makes is easier to get noticed as a customer and get problems solved. If the company I mentioned above had a social media platform where I could post my ever-increasing frustration, I think someone from the company would have noticed and reached out to me. I think that is fantastic! It makes businesses more accountable to their customers. It makes their ethics and policies transparent. Th...

This week I posted comments on the blogs of: Cassandra Stewart Michaella Ellis Troy Lunn