CSIT 155

I plan to use my blog as a source of valuable content for my  audience. By having an organized, interesting blog that readers can use to learn and empower themselves, I hope to establish trust and credibility so my readers will feel confident purchasing my services. The categories I will use will be:  Gut Health: SIBO/IBS Leaky Gut Dysbiosis Recipes Autoimmune Disease Autoimmune Protocol Recipes/Meal plans By having in-depth, well researched posts organized by specific topics, I hope to become a resource for my audience to learn about and find help for their conditions. This will make the next step of booking a consultation with me more natural since they are already using me as a trusted resource. I commented on the following blogs: Caitlyn Cimino, Taylor Bantle, Nancy Niepagen.

Appealing to people's emotions by adding human interest to a blog makes sense no matter what the business. Businesses can connect with their audience in a deeper and more meaningful way if they show they are human and share the same human emotions we all have- joy, sorrow, hope, fear, etc. I would imagine the key to making this strategy work would be to match the way the human interest element is incorporated into the blog posts with the particular business. A large, impersonal business, for example could feature their employees and share stories about their personal lives. Or, they could feature stories about their customers using their products. A small business could capitalize on the struggles and joys of being involved in all aspects of the business and share behind the scenes moments of daily operations. For me personally, I will share parts of my own health struggles and triumphs so that my audience will know that I understand what they are going through on a deep and p...

The two lists I created were Gut Health and Low FODMAP. I had trouble finding connections with the term gut health so I found my colleague's page called The Healthy Gut (she specializes in SIBO) which then led me to SIBO SOS, SIBO Survivor, and Mark Pimentel. I will most likely change this to the SIBO list and create other specific lists instead of the general Gut Health. I could make one for Leaky gut, Dysbiosis, IBS, etc. With this list I selected pages that I know patients and colleagues are tweeting so I can make valuable connections on both fronts. The Low FODMAP search was much more productive and I had plenty of pages to choose from. I chose two RD's, and three low Fodmap resources. The purpose of this list is to stay up to date on the latest research and to re-tweet recipes, since that is an area where I do not excel. I believe the lists on Twitter will help me stay organized in the same way I make folders for email. That way I can keep keep track of ones I want to...

Does visual media work for the type of business I have started? I initially resisted the idea of using visual media in my nutrition practice. I work with chronically ill clients who are on limited diets and often only eating five different foods. The last thing they want to see is pics of delicious food and drinks they can’t enjoy. I am also squeamish about posting photos of myself and sharing personal information. I came to realize visual media and social media in general is important part of having a successful online practice and will not decrease my credibility as a professional practitioner. I can use visual media to tell my story, to inspire others, and provide hope by sharing carefully chosen visuals and content.   For this assignment, I purposely chose two people I follow who have successful practices with thriving online communities and staff who handle social media and two people I don’t know but have practices that are similar to mine. I will start with the ...

As our class lecture stated, images increase social  engagement and sharing. They have become a form of shorthand communication. I am looking forward to utilizing the visual networks as part of my social marketing. Since I am not yet comfortable with my writing, an image with a small amount of accompanying text is appealing to me. My plan is to use FaceBook, my website, and a blog as my "home base" for my marketing and use Instagram and possibly YouTube as "accessory" platforms. My website will have a detailed bio and description of my services and an online booking system, while my blog will have in-depth articles and product reviews. FaceBook will be where I can post images, short videos, and share relevant content.  I feel like Snapchat is more appropriate for a younger target market and Pinterest would be better for businesses that have products to sell. I am starting with Instagram since it seems easy to post a picture and some simple text. Also, I can...

I had to get over some perfectionist tendencies to complete this week's assignments. I was convinced I wasn't ready to post of my FaceBook page yet because it wasn't finished and because my business is not open and ready yet. I finally got over  that and posted a few things to my page. It does get easier with practice! I shceduled  three posts for the next couple of days. One is a picture of my morning beach walk stating it is my favorite way to relieve stress and asking the question, "What are your favorite stress-relief activities?"  From our class lecture reading, photos are one of the five options of posting content which I combined with another option, "asking a question".  I'm hoping to encourage readers to incorporate stress relief into their day in a way that works for them. The second post is a link to an article about gluten intolerance. This is something I get asked about all the time so I know many people are interested in t...

This week I "liked" the following businesses as my page: Dr. Ruscio Chris Kresser Both Functional Medicine practitioners. These are two trusted mentors of mine who have thriving practises with very high success rates. They are both commited to providing quality information for the community that is scientifically and clinically backed. By commenting as my business page I will show that I hold myself to the same high standards and have the same values. NANP- National Association of Nutrition Professionals PCC Institute for Health Care Professionals Functional Nutritional Lab Autoimmune Wellness These are organizations I belong to and places I have obtained education relevant to my practice. These will show up on my business page and show hopefully ad credibility a professionalism. The Healthy Gut Hashimoto's Healing These are the pages of two respected and successful colleagues who also work with the autoimmune and GI disorder community. I liked their pag...

Facebook post reach is the number of individuals who saw your post in their news feed, whereas post engagement refers to an action an individual performs in response to your post. Specifically, these actions are post clicks, likes, shares, and comments. Knowing the difference is important because they they tell you different things about your posts. For example, if you are trying to build your fan base or want a certain post to be seen, reach is the most important metric. However, if are looking to build brand loyalty, create relationships with your customers, or determine intent to purchase, engagement is a better indicator of post success. By using the data collected in Facebook insights you can understand how your fans are reacting to your posts and shape your posts to better serve your customers. For example, you can see the best time of day to post and the best day of the week, when the majority of your fan base is on Facebook. The most popular posts will tell you what...